Category Archives: Video Production

Wedding Videography Toronto

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wedding videography, wedding videography toronto
Photo Credit: Jakrapong Kongmalai. Licensed under CC BY 2.0

Wedding Videography Toronto

There are more and more companies offering wedding videography services in Toronto. Before diving in, the first thing to consider is the cost and what to expect for the price you pay. A very simple package for wedding videography can start from $500-$1,000. Most professional videos range $1,500 to $5,000 or more. An important aspect to note is the cost of equipment and software. Although equipment doesn’t always equal quality video, most professionals will have to purchase very expensive cameras, lighting equipment, rails, and video editing software; none of these things are cheap. Editing software alone, such as the popular Adobe Creative Cloud starts at $600 USD per year.

It’s not unheard-of for a videographer to invest in many thousands of dollars in equipment just to get started. Again, some innovative and highly skilled people are able to do more with less; equipment is always secondary to skill. All of these areas factor into what a videographer charges their customers.

Wedding Videography


Video Produced by Morielli Media Group.

If hiring a professional for wedding videography, it’s important to discuss in detail what all will be included. A starter package may only include an hour or two of the wedding ceremony, one camera, lighting, and minimal video editing. Video editing can be a very time-consuming process depending on the level of quality that is expected. Larger packages could include a wedding reception video, prewedding, extended videos of family or guests, and so on. Every additional feature and hour of video can drastically increase the price. A lot of wedding videographers have started out as photographers, so you can usually get a package that also includes professional photos.

Don’t miss this vital step, and that is to thoroughly look over the videographer’s video and photo portfolios, and ask for references to call! You want to make sure you are dealing with someone who will keep open communication with you throughout the whole process from beginning to end. Sometimes it’s only the beginning that goes well, so be careful with only going by the sales pitch.

Check back for links to wedding videography Toronto services.

The above wedding video was produced by Morielli Media Group. They also produce excellent corporate videos.

Digital Billboard Advertising

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Digital Billboard Advertising, digital billboard
Photo Credit: Randy Lemoine. Licensed under CC BY 2.0

Digital Billboard Advertising

Digital billboard advertising is a cost effective way to attract local customers. Billboard ads are not always expensive to create as they can vary greatly in complexity and therefore the price as well. The simpler ones are usually made with a static image and animated graphics to display the services provided, and the location of the business. I’ve even seen these types of ads being displayed in a local skating rink that was advertising realtors, chiropractors, etc. that were located in the area.

The video below created by “Lamar Advertising Company”, is a great example of the power of digital billboard advertising

Large advertising companies own the advertising rights in these types of locations. They usually handle everything from ad creation to where they are displayed. If you are interested in advertising in places like these, the contact information for the marketing company is usually prominently displayed nearby.

The biggest cost to these types of ads are mostly the fee to have them shown for a particular time period in whichever location available. In some cares, it can be far cheaper and/or effective to have ads created for the internet and to have them targeted to the location around your business or services that you provide.

Advertising on the Internet

Traditional billboard advertising and internet advertising is virtually the same concept. The major difference and significant benefit in internet advertising is the ability to target specific groups of people. Google AdWords allows you to narrow down your target audience to the country, city, and even to how many km’s around a particular location.

AdWords also allows for HTML5 animated image ads which are very easy to create. When creating an ad there, AdWords will walk you through all of the steps. You will have a handful of various simple formats to choose from; the first step is to choose keywords to target. Keywords are words and phrases that identify the product or service you provide, and/or are targeting. Then upload an image, add the appropriate marketing text, and then choose one of the style formats that they offer.