Digital Billboard Advertising

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Photo Credit: Randy Lemoine. Licensed under CC BY 2.0

Digital Billboard Advertising

Digital billboard advertising is a cost-effective way to attract local customers. Billboard ads are not always expensive to create as they can vary greatly in complexity and, therefore, the price as well. The simpler ones are usually made with a static image and animated graphics to display the services provided, and the location of the business. I’ve even seen these types of ads being displayed in a local skating rink that was advertising realtors, chiropractors, etc. that were located in the area.

The video below, created by “Lamar Advertising Company,” is a great example of the power of digital billboard advertising.

Large advertising companies own the advertising rights in these types of locations. They usually handle everything from ad creation to where they are displayed. If you are interested in advertising in places like these, the contact information for the marketing company is usually prominently displayed nearby.

The highest cost to these types of ads is mostly the fee to have them shown for a particular time period in whichever location available. In some cares, it can be far cheaper and more effective to have ads created for the internet and to have them targeted to the location around your business or services that you provide.

Advertising on the Internet

Traditional billboard advertising and internet advertising is virtually the same concept. The primary difference and significant benefit in internet advertising is the ability to target specific groups of people. Google AdWords allows you to narrow down your target audience to the country, city, and even to how many km’s around a particular location.

AdWords also allows for HTML5 animated image ads, which are very easy to create. When creating an ad there, AdWords will walk you through all of the steps. You will have a handful of various simple formats to choose from; the first step is to select keywords to target. Keywords are words and phrases that identify the product or service you provide and are targeting. Then upload an image, add the appropriate marketing text, and then choose one of the style formats that they offer.

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