Low Cost Video Production

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low cost video
Photo Credit: CalypsoCrystal. Licensed under CC BY-ND 2.0

Low-Cost Video Production

These days low-cost video production is possible for any company. High-quality videos do not always need to be expensive! With the fast progress of technology, software, and lower cost of equipment and innovation, the standards of video have risen incredibly. With the lower cost, more and more small businesses are interested in using video as part of their marketing strategy. Whether it’s local medical professionals or restaurants, everyone can now afford a video.

Video for Small Business

The concept of “you get what you pay for” still applies, but videos don’t have to cost many $1,000’s of dollars anymore. Some videos can mostly be done with simple graphics and effects and still be quite cheap – less than $1,000. An example of a low-cost video could be one that simply showcases the location of the business and products or services offered. In these types of videos, some simple animated special effects and graphics can be used to help spice it up.

When it comes to staging videos and voice-overs, etc. you would be hard-pressed to pay less than a thousand. It really depends on the size of the crew and they’re overall efficiency. The less you pay for a video, the less one should expect in terms of editing, extra features, and overall polish. It could still be an excellent video for your needs, but a video producer/crew needs to earn a fair wage for the time put into the project.

One form of low-cost video production is digital billboard advertising. Check out the link for more information. This form of advertising is suitable for realtors, medical professionals, and local businesses in general.

Video Testimonials

It may seem surprising, but decent quality video testimonials can be as cheap as $5. On some sites such as Fiverr, you can get a video testimonial for $5. The gigs are usually limited to $5 per 150 words for the video. There are also additional features that can quickly push up the price to $20 or more. Paying for extra features is well worth it as it can significantly increase the value of the video. Surprisingly, there are many people there who are quite talented. Sites like Fiverr can, in some situations, be suitable to reduce the costs of a project.

Video testimonials are usually done by voice-over artists and can be a cheap way to do a quick company profile for your business. Videos such as this could be placed on less prominent pages, such as an “About” page, or social media sites to give interested viewers an idea about your services or products. In my opinion, when it comes to paid video reviews, I would avoid that as it tends to come off exactly as it is – fake.

In conclusion, low-cost video production is possible in today’s world, whether it’s a video for small business, simple commercials, or even some small corporate video projects.

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