Social Media Video Production
Social media video is a cost-effective way to market your company. Creating pages for your company on Facebook, Twitter, and YouTube is free, but creating content for these websites can be a challenge for businesses today. A quality video tells the world that you care about the websites you use. Bringing your websites to life is a way to demonstrate that you are a modern, forward thinking company, that is always on the cutting edge of technology and marketing.
A video for your company allows you to take advantage of YouTube and other video sharing social media websites. The more social media websites you create, and fill with content, the more chances to find potential customers and increase awareness of your company or brand. You may have a great looking website, but how great is it if no one ever finds it? Does your company’s name tell your customers what type of products or services you provide? Most often company or business names have nothing to do with the product or services they provide. But the more awareness you bring to your company name allows the public to start to associate your name with the services or products you provide.
Building a website without search engine optimization or social media presence can be like building a company in the middle of a desert. No one knows who you are, where you are, or what you do. This makes your website a glorified business card – people only find it if you tell them personally. So, only the people who know about your company may potentially find you. Search Engine Optimization, also known as SEO, is used to help your website to be found in the search engines, such as Google, Yahoo, and all the rest. For example, a dentist in the city of Oshawa has a website and wants to be found on the internet. Every month there are some people in Oshawa searching for a dentist. Those people go to Google and type in “Oshawa dentists”. Search Engine Optimization used effectively would help to associate that Dentist’s website with “Oshawa dentists”. Without SEO the website would most likely be buried in the search results and no one would find it.
It’s not enough to have a video produced, you want to find a company that can help you take full advantage of the internet and the many possibilities it provides. Whether it be Search Engine Optimization (SEO), video marketing, or managing the advertising of your company on the Google Search Engine for specific keywords or phrases that you want to be found with.